YouTube is doubling down on YouTube Shorts, its own answer to TikTok and Instagram Reels. The short, snappy videos, usually around a minute or less, serve as a quick and easy opportunity to capture the attention of, well, the least attention generation who operate like they don’t have time to spare.
And YouTube Shorts has been growing in popularity, and now Google, which owns the video platform, is ready to make it available on Android-based smart TVs.
YouTube Shorts, which is said to have 30 billion daily views, still lags behind TikTok, which despite being banned in major markets like India, remains at the top of the charts for short-form video content. So it makes sense that YouTube would open up a new flank in its fight against TikTok.
YouTube may also introduce “Mosaic Mode”
As of now, Shorts with horizontal orientation are only available on the YouTube mobile platform. These short videos cannot be cast on TV (through Chromecast). While it might be incongruous to view horizontal videos on a big screen, it makes a lot of sense for Google to make it available on smart TVs.
according to one report (opens in new tab), an update that will roll out in the coming months will make YouTube Shorts available on smart TVs. For the record, the TikTok app is available on select smart TVs made by LG and Samsung, as well as TVs and streaming devices running Amazon and Google platforms.
The report said YouTube TV also plans to let viewers watch up to four live streams simultaneously through a new feature called Mosaic Mode. “YouTube TV will get something called Mosaic Mode, which will allow subscribers to watch up to four live streams at the same time, splitting the TV screen into quadrants.”
YouTube is decidedly putting a lot of emphasis on its Shorts videos. Recently, as part of its app update on iOS and Android devices, it released a feature that allows creators to instantly convert up to 60 seconds of previously uploaded long-form videos into shorts.
The tool uses the platform’s existing editing suite – text, timeline editor, filters, etc. – and YouTube says that if the selected footage is less than 60 seconds, creators can record additional videos using the Shorts camera or upload more footage from their gallery.
Here is a quick guide on how to upload Shorts:
Log in to YouTube Studio.
At the top right, click ‘Create’ and then Upload Videos.
Select a short video file:
Up to 60 seconds.
With a square or vertical proportion.
(Optional) Include #Shorts in the title or description to help our system recommend your short videos on YouTube.
You can choose up to 15 short videos at a time, but be sure to click ‘Edit Draft’ to complete the video details before publishing.