Roku has announced a new partnership with Walmart that will allow you to buy what your ads are recommending using your TV and streaming stick. But the whole process can be very easy.
So-called “purchase ads” will recommend various Walmart products based on your interests. Clicking on one of them with your remote will take you to a checkout page on your TV – no longer needing to scan a QR code to complete the transaction on your smartphone or tablet.
If you have already entered your payment details in Roku Pay (opens in new tab) – Roku’s own payment platform – so they will auto-populate on the checkout page, meaning you just need to press “OK” to complete the purchase.
Those two clicks and your purchase transaction is clearly super simple and cuts down on time spent not watching the shows and movies you love, but it can be a parent’s nightmare. If your child finds the toy they are desperate to get their hands recommended recommended, they can easily order it if you use Roku Pay.
So what can you do?
Option A would be to disable Roku Pay, but you would have to inconveniently enter your payment details every time you wanted to buy something through your Roku device. Instead, you can opt for option B: set a pin.
To set a PIN for purchases, you need to start by logging into your account at my.roku.com (opens in new tab) and then go to Pin Preference in your account and click Update. From here, you’ll need to go to Make Purchases and Add Content and choose an option:
- Always require a PIN to shop and add items from the Channel Store.
- Always require a PIN to make purchases.
Finally, if you haven’t already, be sure to create a pin (or change it if your family already knows what it is).
Adding a pin will make the checkout process a little longer, but it could be what keeps your child from having a huge spending spree. When we contacted Roku, a rep recommended this method of pin protection.
It will be interesting to see how this development affects rumors that Netflix is looking to acquire Roku. Will this deal with Walmart help Roku remain independent or make it an even better target for Netflix to buy and help bring its ad-supported tier to market? We’ll have to wait and see.