LG has revealed its plans for a home workout app for its TVs called Fitness Candy, along with add-on devices like smart cameras, exercise bikes and resistance bands.
Details of the subscription-based app and the South Korean company’s plans for add-on hardware devices suggest that LG is looking to rival training tools for the user’s living room TV such as the Peloton Guide and Apple Fitness Plus. .
The new app is expected to be available on smartphones and LG smart TVs, and will use data from as-yet-unannounced smart bands, cameras and exercise devices.
Described as a “comprehensive lifestyle platform – complete with related content, services and products – to help people meet their health and fitness needs at home”, Fitness Candy offers a variety of exercise programs spanning six categories. .
This includes strength training, core strengthening, high-intensity interval training, dancing, stretching and meditation, with new sessions added each week, while the app also offers sports shows and documentaries, as well as stress relief and dietary content. Everything is done with “a variety of new devices that can be linked to your app, allowing users to enjoy content more effectively. One of them is a device that can recognize and track users’ movements thanks to the inclusion of the AI camera. LG’s and IoT platform”.
This AI-enabled camera sounds similar to the Peloton Guide, which tracks the quality of your movement to fill a gauge as you copy the trainer onto the screen. LG also mentions plans for smartbands and indoor bikes, signaling another clear move for the Peloton space.
On board, as partners for the app, is Korean music company SM Entertainment, home to K-Pop stars like WayV and Red Velvet, which is expected to provide content for the service with the company’s roster of artists.
The service has so far only been confirmed for South Korea, with the app scheduled to launch in September.
Analysis: LG needs to exercise a lot to attract fitness fans
LG’s entry into the home fitness tech game comes at a time when one of the top players in the field is struggling.
Peloton couldn’t keep up with demand for its expensive treadmills and bikes at the height of the pandemic, but the group now finds itself struggling to sell them now that people are returning to local gyms. Now that the Peloton Guide has come out with an AI camera to help track your movements, LG seems to be following suit. During our testing, we felt that this kind of technology was just what home workouts were lacking, but it also feels like a device that should have come out at the height of the pandemic, when everyone embraced the humble YouTube workout, rather than during its decline.
LG is also facing a battle from Apple, which has slowly begun to dominate the interactive training space since the Cupertino company began its partnership with Nike in 2006. Its subscription training service, Apple Fitness Plus, which launched late 2020, integrates seamlessly with the company’s hardware products such as the Apple Watch Series 6 and Apple TV 4K.
Links to K-Pop stars will help set Fitness Candy apart from such rival services, but it’s the kind of smart, integrated experience offered by Apple that LG will need to combine to get workout fanatics on board. LG’s reputation for innovation, coupled with its promise of add-on devices for Fitness Candy, may not be enough to ensure the service is a contender.