Hero Electric’s Optima and NYX Branded EVs Leave Mahindra Factory

Just the other day, Hero Electric, which until recently was the top seller of electric two-wheelers in the country, suffered a setback in its claim against Hero MotoCorp. The latter has a court nod to using the ‘Hero’ brand for their EVs.

Hero Electric has filed the application that it alone, which has been in the EV market for a long time, should be allowed to keep the ‘Hero’ trademark, which in the automobile scheme of things in India enjoys a lot of prestige. Anyway, relentless by the reversal suffered in the legal forum, Hero Electric announced the launch of its first batch of electric scooters from the Pithampur factory of the Mahindra Group in Madhya Pradesh.

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